Foundation
Why African Makeup Trends Are About to Take Over the World
In recent years, African makeup trends, once considered “too bold” or “too unconventional” by the Western beauty industry, have not only gained international attention but have also redefined the global standards of beauty. A vibrant new aesthetic is sweeping across runways, red carpets, and social feeds, unapologetically rooted in African expression, culture, and power. What […]
Close Enough Was Never Enough: The Shade Range Revolution
I still remember my first bottle of foundation. I was 16. I bought it from the makeup store near my house. It was a tiny plastic tube, three shades too light, but everyone said that it was “nice” or “close enough”. The bottle promised “flawless coverage,” but it never covered the one thing that mattered […]